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We’re taking you from pre-parenthood with midlife fertility and Pregnancy.. all the way through your wild imperfect parenting ride..

Being on your parenting path, whether already a parent or on your way there, is a complex and sometimes brutal one.

From Imperfect Parenting to Midlife Pregnancy with Coach Ariel Andersson

Your path requires humor and the ability to ride the waves of transition with a bit of grace and a lot of exhaling.

Your kids choose you with all your beautiful imperfections.

Keeping your OWN PATH within PARENTING keeps things pretty real and massively imperfect.

We share weekly podcasts, full of stories of success, failure, beauty, courage, sometimes humor and always imperfection, illuminating your own path.

And, if you’re on a midlife fertility journey, I am helping women (re)starting family with coaching and occasional programs that start at the beginning from birth, into beautifully imperfect Midlife Parenting.

The average world views pregnancy over a “certain age” as a PROBLEM.

If you’re here, YOU AREN’T AVERAGE! F-ck what “they”say! Do your destiny!

I had my daughter at nearly 50, after bumps, dips and finally a beautiful natural pregnancy.

So, if you’re looking to get pregnant at 33-53+, then I’d be delighted to share my experience with you to transform your own path to pregnancy.

Sound, good?

*Just Click below,“ Yes, send me 7 steps“ and I’ll send you what you need for an easier way.

You’re here for a reason, and that matters. Every day that you’re doing dishes, calming screams as you talk on Zoom, and exhaling for being too hard on yourself for being human.. we are right there with you:)..

When you’re doing what you’re meant to, supporting your life, more present for your family, your soul, AND serving others, then you’re there. The ultimate destination…

Some parenting days are fantastic.. and some not..

We need to come together to find the way! Across the world, we are different and the same.

Being in deep integrity and purpose both as a parent and person on the planet is essential. And, you’re allowed to support your family well as you do it!

And, on Youtube, I’m coaching people through midlife pregnancy if that is your journey, join the community.


You got this! We got this, together!

Have a beautifully Imperfect Day.


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Guest Blog Post:

How New Parents Can Be Successful Entrepreneurs

What do new babies and new businesses have in common? Both of them need you to nurture them and help them grow, and each takes up a lot of your time, but you don’t have to put your business ideas on hold. It can seem daunting at times if you have both of them simultaneously, but there are things you can do to manage both effectively.


Your Baby
Newborns need lots of attention. It can seem like you’re constantly changing diapers and feeding them with their short sleep cycles. Many new parents struggle with sleep deprivation because they cannot get more than a few hours of sleep at a time.
Depending on the type of business you’ll run, you can consider several options to be able to take good care of your baby while growing your company:


• Purchase a baby monitor
• Find reliable, trustworthy sitters
• Create a baby corner in your home office


You can use a sitter even if you’ll still be at home. You can depend on a sitter to take care of your baby while you:


• Take naps
• Devote time to virtual business meetings or client consultations
• Make or pack and ship inventory
• Do accounting tasks where concentration and accuracy are important


Your Business
You may already know what kind of business you’d like to start, or you might be searching for ideas. Think of areas
you’re interested in that allow flexibility since your time will be divided and that people will likely patronize. It
might be a service business or an online store to sell handmade items; make it something you’re good at and enjoy.
You’ll need to do several things to get your new company running. A healthy, thriving business starts with creating
a business plan. This plan should include:


• Business structure
• Company values and goals
• Advertising and marketing strategies
• Funding needs and solutions
• Financial projections


See how to start a business with ZenBusiness to simplify the process.


Because you’re in business to make money, it’s important to implement sound accounting methods. You’ll need to see your cash flow and financial health at a glance, so finding the right invoicing options and accounting software is a must. The right software can help you get paid quickly and make your bookkeeping more accurate.


In addition, consumers continue to do more and more business online, including making payments. Look for
software that:


• Alert you when clients view or pay invoices
• Accept online payments
• Schedule and send recurring invoices
• Produce financial reports


Your Day
Establishing a daily routine can reduce stress. Set business goals for the day, week, or month, then make a schedule.
You’re the boss, so you can decide how much time to devote to your company and when you’ll work. This allows you to make plenty of time to spend with your baby.

You can consider outsourcing some of your business tasks, such as accounting, marketing, and sourcing. Remember to expect the unexpected with new babies, so your schedule can’t be set in stone. Outsourcing can alleviate some of your burdens to allow for unforeseen developments, such as a sick child.


You could also purchase handy electronics to make your life easier. Automated vacuums, smartwatches, and voice-activated virtual assistants provide relatively inexpensive benefits.


You Can Do It
You don’t have to set your entrepreneurship aside when welcoming a new baby. It can be a great time to organize your parenting, business management, and life balance to create a healthy future for all.

Image via Pexels

Thank you, Laura Pearson for this post.

Maybe I’m nuts, and you?

It’s true. Maybe I’m nuts, really coo coo, and you?

Are you really that normal?

What does that even mean, these days, anyway? I fought so hard for so long to be “the norm”, right? To blend?

Then, I realized that wasn’t

About us

Hey!  The Swede and Californian, here (and our little, Czech-Cali-Swedie girl.).

We’re shifting you from “madness” to “you got this!”

These days, there’s A LOT of reassessment bubbling around.

How you want to work, be and create, in this world in a way that fits your true you and the values that drive you forward and bring you joy and fulfillment.

Our part in that.. is about remembering what “IS” Possible, when the clear path through isn’t yet seen.

Moving you from pre-parenting, beyond “the Norm” of parenting overwhelm with work, transitions, organization, fertility challenges and more is what we’re here for.

And, through podcasts, youtube videos, amazing guest stories, imperfect parent coaching, programs, and more we’re helping you to unfold into your best life:)..

You deserve that.

You have to keep being you on your path to greater parent health and vitality!! Empathy!  Inspiration!  New energy! Death of old patterns and stuck old stories.

Understanding self..and your children to ease stress and daily madness..

We’re growing ourselves as we do the same for you by sharing world parenting, ideas, activities and entrepreneur stories and ideas, so you don’t have to reinvent the wheel!

Mats and I can’t stop tripping over crap on the floor and getting trapped in other parents’ assumptions and our own expectations. 

Yet, as European life echos behind us, and we grow our world in Northern California (through all the unexpected transitions)..

New things emerge and we breathe into Imperfect Parenting as Swede and Northern Californian, in the best way possible.

We’ve decided to keep experimenting and showing up live in NEW ways for YOU to keep evolving TOGETHER.

Ready for this to be the year that you get to be the best version of you, your way? Cool, free resource, anyone?

Click the button, “YES, Take me Beyond the Norm”, and I’ll send you a little something to ease the overwhelm.

Whatever, this next year brings, is ultimately up to you! We know.. you have something that you’re meant to contribute to the world and you can’t do that, if you’re burned out and overwhelmed. So, we’ll keep putting out some fails and successes and offering coaching through the podcast, videos, programs and sometimes more, so you get to where you’re meant to be.

You.. just keep showing up, not just for us, but ultimately, for YOU!:)..

Have a Beautifully Imperfect Day!