About us

Hey!  We’re shifting you from madness to “I got this!” with “Imperfect Creative Action”to keep you moving forward on your path.

The days of suffering from guilt, pressures of needing to all things perfectly, health issues from stress, and leaving your dreams behind are over!

We discovered that health and fulfillment are deeply interconnected to parenting with presence and being on your own path. And, if you’d like FREE 3 key habits made the difference, click and they’re yours!

You’re meant to be successfully growing your life-business, while also being that present and conscious parent you intend to be! (Yes, it IS possible.)

We’ll move you forward through what seems like an endless “Ground Hog day” reality of managing each mad day at home to that exhale of feeling your clearly on your true livelihood path and the parent your destined to be.

We’re getting parents the mindset, clarity, and results needed to get there.  We’re right there with you!

We get how tricky it is to keep on your own path of destined business with your family bouncing in the background.  That’s why we are dedicated to creating a place where the combination of “Imperfect Creative Action” Coaching and shared world stories of other parents struggling with life’s realities between what they are meant to create.. and where they have hit bumps in the road, to inspire and move you from madness to thriving in your business & life.

Life is more than parenting.  It’s more than just pushing forward in your business, leaving family and self behind. No more, just surviving. It’s a full and complicated creature; life.
You can’t wait until the kids are in college, or “older”, to “get back to it”!

Our team of 2 1/2:  Ella rocks the foreground with full flare as the 3 of us, Ariel and Mats and El make our way in the world.,  Tri-country parents-coaches-consultants-podcasters-writers push forward through the madness to help guide you you to live and create as your highest intentions call you too!  We go beyond the smiles of social media and get real with ExtraOrdinary world parents about what makes parenting with presence, imperfectly joyful, and maddening while creating true work on your path through “Imperfect Creative Action”.

We started
IP, to give you a community, without judgment,  a place to be “you” and a place to re-grow your dreams, inside parenting.

I’m Ariel, mom, entrepreneur and “Creative Action Coach” for business parents(entrepreneurs, who enjoy raising our daughter,, while growing our business, at home.  I spent too many years watching parents suffer through the early years of their kids lives, completely giving up themselves.

Years of travel and learning, growing, coaching and exploring taught me the beauty and potential of growing something from the start. Adding in a young child has been the twist that keeps the challenge of staying focused, as a daily practice in patience and inventiveness, just to keep moving forward. Perfection destroys mindset. Mindfulness, presence, acceptance and mindset are in constant motion, working to regain balance, quality of life and a thriving business which gives us the freedom which we enjoy.

Are you ready to start taking more action to grow your dream business or re-start a business (that’s been on hold?), your gifted talent that is ready to support you while consciously parenting your kids? We’ve got 3 Simple habits you can start that will get you started! Just click here and we’ll send them to you!

Mats is from Stockholm, worked as an executive in German IT Stock exchange and is now re-starting life path and thankfully our sound editor, coach, consultant and (Mostly) grounded dad who supports this project as he grows his own.  He is the roots that let us grow and semi-silently partners in this IP (Imperfect Parenting) project as he re-grows his own life path here in U.S..

We can’t stop tripping over crap on the floor and getting trapped in other parents’ assumptions.  Yet, as we travel forward and European life echos behind us, and we grow our life in Northern California, new things emerge and we breathe into Imperfect Parenting and our offerings to you in an even more passionate way, from our hearts.

Ready to dive in and re-align parenting and life path? Yes? Click here to get started!

Looking forward to helping you grow your Conscious Business a while deepening your parent journey.